Highlights: October 2007 Issue
Two Years To a Transformational Acquisition: Cardinal Japan Hospital ProductsWith a great number of local competitors ranging from Hogy Medical and Toray Industries (which sells the competitive Ansell brand in Japan) to JMS Medical, Kimberly-Clark, Cook Medical, Daiken Medical, Senko Medical, Livedo, Kawamoto Corporation and Sumitomo 3M, Cardinal Japan is carrying out a very deliberate strategy to advance its medical devices market position with Japan's 9000+ hospitals. And it's seeking a "transformational acquisition in Japan within the next two years." Cardinal Japan's hospital products chief describes his company's market, and its tactics in Japan, in this SSJ exclusive.
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A Specialist Offers Advice: "Racing Ahead at the Speed of Light: Foreign Investors Target IP" (Part One)"Forget bank cards. Those are so twentieth century. Suruga Bank customers with Bio-Security Deposit accounts just hold out their palms to get cash." So begins our specialist contributor this month. In the first part of this two-part feature, the topic is how Japanese firms are both more protective of their existing IP assets, and more focused on thinking about them strategically so as to maximize the revenue they can gain from them. It's a transformation that's long overdue, and our contributor -- an author published on this very topic -- includes specific examples of how Japanese companies are evaluating their inventions and their research-in-progress.
To appreciate the full treatment of this insightful discussion about Japanese intellectual property, don't forget that Part Two appears in next month's issue.
"We Compete with Agencies Ten Times Our Size": McCann Erickson JapanJapans most well-established foreign advertising agency, Mc-Cann Erickson, is on the verge of becoming one of the nations Top 10 agencies. It's a big accomplishment for McCann, and a long time in the making, as Japan's advertising market shifts in ever-so-subtle ways. Who are McCann's clients in Japan? More importantly, what kind of work has it been doing for its domestic Japanese clients? With units ranging from Weber Shandwick to Futurebrand as well as an entity focused solely on medical communication, McCann Japan's president is getting pretty confident. But we'll see what the future brings.
Japan Insight: Get the Scoop
LNG Spot Market in Japan Makes Slow Progress; Rohm & Haas Japan Continues Restructuring; Etc.
From the Editors
The New FIEL Law: A Good First Step
Plus much more...
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