Highlights: November 1998 Issue
TBWA Worldwide: Acquiring a Majority Stake in a Japanese Ad Agency
Foreign companies have traditionally been locked out of Japan's services industries. But things are changing, and now TBWA Worldwide, a unit of giant Omnicom Group, has taken a majority stake in Nippo Advertising, one of Japan's top fifteen agencies. Does it have a plan for Japan, or is it just bailing Nissan, Nippo's owner and one of TBWA's largest clients? TBWA Worldwide's Asia-Pacific Chairman explains.
Hanna Engineered Materials: A Three-Year JV Negotiation Process
UBE Industries and Hanna are linking up in a joint venture to serve Japanese automakers and manufacturers around the world with proprietary engineered plastics and rubber materials. Negotiations sometimes take a little longer than you expect.
A Specialist Offers Advice: "Key Success Factors Selling Mass-Market Electronics in Japan"
The author, a former head of the American Electronics Association in Japan, describes how a number of non-Japanese consumer electronics makers are actually finding profitable export markets for their products in Japan. It's counter-intuitive, but not at all impossible, to succeed against the Japanese giants. Find out more.
Japan Insight: Get the Scoop
Take advantage of the fact that Japanese are more visually-oriented than Westerners; some executive positions are available; use Japan's bankruptcy process to make a Japan acquisition.
Forgotten Shikoku is Japan's fourth main island, but one that is almost completely unpenetrated by foreign products.
Plus much more...
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