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Highlights: May 2003 Issue

Shiseido, Watch Out!: The Chanel Japan Story

French luxury brand Chanel's Japan department store cosmetics sales are second in the market behind those of Shiseido, with significantly less penetration.  Its Japan fashion business grew eighteen percent in 2002.  And its newest business, selling jewelry in Japan, experienced eighty percent growth last year.  The story of Chanel Japan is one of clear and realistic goal-setting, combined with extraordinary attention to execution.   Chanel's Japan president details the company's strategy and tactics in product development, marketing, real estate, and many other facets of its Japan operation, in this in-depth profile.

A Specialist Offers Advice: "Driving Change Through Union Participation Can Work"

Even in Japan, there is no reason why companies cannot have a flexible, performance-based pay system, with state-of-the-art appraisal and career development programs.  And sometimes the company union will assist with the implementation of such a system.  The story of one company, whose union did just that, is the topic of our Specialist column this month.  "If you know how to talk to people and deal with unions, I think it can be said that unions don't have to be the critical barrier to progress", writes our specialist.  We heartily agree. 

Building a Life Science Brand Name: The Biacore Japan Story

Swedish biotech company Biacore International knows what it takes to increase its name recognition among Japan's growing community of government and university life science research institutions and pharmaceutical and biotech companies.  Almost ten percent of its worldwide workforce is located in Japan, and most of them are focused on sponsoring or participating in a wide range of symposia, seminars, and scientific conferences and making sure institutions and customers know what its analytical instruments can do.   This is how a company recognizes an opportunity and capitalizes on it.

Japan Insight: Get the Scoop

We Detail Some of the Things that Toshiba, Toyota, Shiseido, NTT, Sony, Otsuka Pharmaceutical, Nestle, Procter & Gamble, and Motorola's Japan Units Are Doing About SARS.

From the Editors

Japanese Companies See the Value of Communicating

Plus much more...

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