Highlights: March 2004 Issue
A Dual Strategy for Profit and Growth: The Hennessy Japan StoryCognac sales have been diving in Japan for over a decade. But the number one cognac brand in Japan has figured out some ways to lessen the long-term bleeding. Read the story of Hennessy Japan, a joint venture Japan unit of Louis Vuitton Moet Hennessy and Diageo, and how it focuses on both premium pricing and extension to younger drinkers. Those who market spirits or luxury brands in Japan should understand the types of trade-offs they may need to make to grow their own brand over the long-term.
A Specialist Offers Advice: "Diary of an Acquisition Integration" (Part One)Downsizing is tricky. In Japan it can be even trickier. And then, when a Japan downsizing is to be accomplished while combining two firms with different cultures and different employee benefits, a firm must really be careful. In this first of a two-part series, our specialist opines on many of the business as well as cultural issues involved in integrating the Japan subsidiaries of a US unit with that of a European firm it was acquiring. Issues of competition among regional executives of the acquiror, as well as between the heads of the two Japanese units being combined, are all set out in this tale of an actual transaction in which the author himself was involved as a consultant to the parent of the US firm.
Still Not Targeting Its Best Opportunity: The Lionbridge Japan StoryCompanies all over the world are globalizing, or localizing their products, content and marketing messages for individual markets. US-based Lionbridge Technologies is one of the leaders in this industry, but in Japan it has barely tapped into the one market that offers it its most attractive long-term growth opportunity. The story of Lionbridge Japan is symbolic of a large group of non-Japanese companies who go to Japan and grow double digits, despite not embracing the kind of strategy that could help them double their business (or more) every year.
Japan Insight: Get the Scoop
Attorney believes many foreign law firms won't survive the securitization boom; What FTC's raid on Microsoft Japan really means; Etc.
From the Editors
Government's Role, and Risk Aversion
Plus much more...
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