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Highlights: April 2003 Issue

SPECIAL REPORT: Whatever Happened to DoCoMo AOL?

Two-and-a-half years later, how has it all turned out for DoCoMo AOL?  In 2000, the combination of NTT DoCoMo and AOL Japan was the talk of the town, and the media buzzed with conjecture about what the venture meant for the global media, internet and wireless industries.   But today, nobody talks about DoCoMo AOL.  And that, according to one company insider, is because the venture has failed to live up to its potential, with little subscriber growth, underwhelming execution and few big-picture initiatives or investments.   One insider takes us back to see what really happened at DoCoMo AOL, and whether there's anything the venture can still do to live up to the promise many thought it had back in the fall of 2000.

A Specialist Offers Advice: "Management Practices that Don't Cross Borders"

Many 'best practice' management techniques popular in Western countries are unfamiliar, even antithetical, to Japanese.  And vice versa.  So it's often very dangerous to assume that management tools and practices taken for granted in one culture are accepted in another.  Our specialist this month, a noted author and practitioner with years of experience in Japan, offers examples of how to avoid misunderstandings and identify which of our most basic management beliefs have the potential to cause us trouble.

"Deviate, and You're Dead": The Shop Channel Japan Story

Japanese television network Shop Channel, a joint venture of Jupiter Programming and Home Shopping Channel, is a leader in the business of selling consumer goods directly to ordinary Japanese in their homes.  And many of the brands it markets are entirely new to Japan.  As an increasing number of consumer brand companies seek to introduce their products to Japan via Shop Channel, the company's CEO explains how it focuses on execution and ensures that its tremendous growth in this still-very-new distribution channel will continue.  "We don't want to get too comfortable," she says.

Japan Insight: Get the Scoop

Shinsei Launches Its Tech Department as a Separate Business Unit; The View on Executive Recruitment, Compensation and Corporate Governance from Spencer Stuart; Etc.

From the Editors

Japan a Safe Haven?

Plus much more...

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